As Principal Designer and later as an Art Director for Levi's (while employed at Silverlign), I brought my creative vision to life through collaborative efforts with a dynamic team. Leading the charge on innovative campaigns, from print to digital, we collectively played a pivotal role in shaping the company's aesthetic narrative. For nearly three years, my leadership and attention to detail, coupled with the team's expertise, were instrumental in driving success across varied channels. Together, we aimed to sustain and enhance Levi's relevance by actively incorporating emerging design trends and technologies, showcasing our commitment to staying ahead in the ever-evolving fashion landscape.

Levis 2012 Website Refresh

Levis 2012 Website Refresh

2012 Levi's Black Friday – Cyber Monday Homepage Update

2012 Levi's Black Friday – Cyber Monday Email Campaign

2012 Levi's Black Friday Ad Campaign and Social Cards

2011 Levi's Holiday Gift Guide Homepage

2011 Levi's Holiday Gift Guide: Instore Booklet

2011 Levi's Holiday Interactive Gift Guide

2011 Levis Commuter Campaign

2010 Holiday Campaign

2010 & 2012 Levi's Waterless Campaign

2010 - My first Homepage Design for Levi's