After collaborating on multiple projects with DermaQuest, my dear friend Allyson Owens embarked on a new venture — Pleni Naturals, a skincare brand dedicated to harnessing the power of natural ingredients for promoting healthy and radiant skin. Allyson's commitment to clean beauty and her passion for crafting products that prioritize well-being form the foundation of Pleni. I took great pleasure in shaping the brand, especially in creating products that incorporate branded illustrations and photography that captured the natural essence of Pleni (yes, we casted our own children and friends in our photoshoots). After Allyson successfully established the children's product line, she introduced a women's product line, which prompted a refreshing update of the Pleni logo in 2021.